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Where’s the Beef? Apparently It’s In Your Taco!
- April 21, 2011
- Posted by: Ted Bullen
- Category: Brand Revitalization, Consumer Products, Legal, News, Quality
No CommentsYesterday, Alabama-based law firm, Beasley Allan, dropped its class action law suit, filed in behalf of a California woman, against Taco Bell. The suit claimed that Taco Bell’s meat filling did not meet the federal standards required to be called “beef,” because it “only contained 36% meat.” Taco Bell fought back aggressively, from the moment
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NBC Revitalization – An Attempt to Put Humpty Dumpty Back on the Wall
- January 27, 2011
- Posted by: Ted Bullen
- Category: Brand Revitalization, Cultural Change, Media, News
The old English nursery rhyme, Humpty Dumpty, first appeared with slightly different lyrics than we know them in our day: Humpty Dumpty sate on a wall, Humpty Dumpty had a great fall; Threescore men and threescore more, Cannot place Humpty Dumpty as he was before. (Joseph Ritson, Grammer Gurton’s Garland: or, the Nursery Parnassus; a
