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  • Where’s the Beef? Apparently It’s In Your Taco!

    • April 21, 2011
    • Posted by: Ted Bullen
    • Category: Brand Revitalization, Consumer Products, Legal, News, Quality
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    Yesterday, Alabama-based law firm, Beasley Allan, dropped its class action law suit, filed in behalf of a California woman, against Taco Bell.  The suit claimed that Taco Bell’s meat filling did not meet the federal standards required to be called “beef,” because it “only contained 36% meat.” Taco Bell fought back aggressively, from the moment

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  • The New Pepsi Challenge

    • December 3, 2010
    • Posted by: Ted Bullen
    • Category: Consumer Products, Food, Mergers and Acquisitions, News
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    Yesterday, PepsiCo announced the acquisition of Wimm-Bill-Dann (WBD) Foods for $3.8 Billion.  WBD, headquartered in Moscow, is one of Europe’s biggest dairy products companies.  WBD produces yogurt, milk, flavored milk, fruit juices, and soft drinks.  The company has a product portfolio of over 1,000 different types of yogurt and dairy drinks, and 150 types of

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  • Will Things Go Better with Coke? Acquisition of CCE North America Will Pose Challenges

    • October 8, 2010
    • Posted by: Ted Bullen
    • Category: Consumer Products, Mergers and Acquisitions, News
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    In 2007, The Coca Cola Company (TCCC) introduced the slogan: Live on the Coke Side of Life.  Early this year, The Coca Cola Company turned this slogan into an invitation for the North American business of its largest bottler, Coca Cola Enterprises.  The deal was completed earlier this week.  The strategy is to control the

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  • Nestlé Makes the Very Best Choc… uh… Medicinal Foods

    • September 27, 2010
    • Posted by: Ted Bullen
    • Category: Consumer Products, Food, Healthcare, News, Pharmaceutical
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    Nestlé has announced its intention to invest $500 million to “pioneer a new industry between food and pharma” by creating a medical nutrition institute in Lausanne, Switzerland and a stand-alone subsidiary called Nestlé Health Science SA.  Peter Brabeck-Letmathe, Nestlé’s chairman, said that Nestlé  is aiming to use the new business unit, and associated nutrition institute,

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  • GE Incandescent Light Bulb Factory to go Dark

    • September 9, 2010
    • Posted by: Ted Bullen
    • Category: Consumer Products, Economy, Environmental Sustainability, News
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    GE has announced the pending closure of the last major factory making ordinary incandescent light bulbs in the United States.  Two hundred jobs will be lost as the operation shifts to “green” light bulbs (compact fluorescent lamps or CFLs) that are to be made in China.  China manufactures 85% of the world’s total CFLs.  Replacing

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  • Chocolate: The New Heart Medicine

    • August 21, 2010
    • Posted by: Ted Bullen
    • Category: Consumer Products, Healthcare, News
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    A study, published online this week and reported in Circulation: Heart Failure, a journal of the American Heart Association, finds that chocolate protects women from heart failure.  The nine-year study, conducted among 31,823 Swedish women, looked at the relationship between the amount of high-quality (70% cocoa) dark chocolate the eaten and the risk of heart

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