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The New “Big Apple”
- August 21, 2012
- Posted by: Ted Bullen
- Category: Brand Revitalization, High-tech, Information Technology, Innovation, News, Stock Market
No CommentsYesterday, Apple Inc. became the most valuable company in history in terms of market capitalization at $623.52 billion, surpassing the record set by Microsoft in December of 1999. It is ironic that a company that was near bankruptcy when Steve Jobs rejoined the company in 1997, and which Michael Dell once told an audience that
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Disappearing Brands
- June 26, 2012
- Posted by: Ted Bullen
- Category: Brand Revitalization, Innovation, Lifecycle Cost Management, News, Strategic Planning and Management
Wall Street 24/7 is, again, predicting brands that will disappear this year. Their criteria are: – A rapid fall-off in sales and steep losses; – Disclosures by the parent of the brand that it might go out of business; – Rapidly rising costs that are extremely unlikely to be recouped through higher prices; – Companies
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Where’s the Beef? Apparently It’s In Your Taco!
- April 21, 2011
- Posted by: Ted Bullen
- Category: Brand Revitalization, Consumer Products, Legal, News, Quality
Yesterday, Alabama-based law firm, Beasley Allan, dropped its class action law suit, filed in behalf of a California woman, against Taco Bell. The suit claimed that Taco Bell’s meat filling did not meet the federal standards required to be called “beef,” because it “only contained 36% meat.” Taco Bell fought back aggressively, from the moment
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NBC Revitalization – An Attempt to Put Humpty Dumpty Back on the Wall
- January 27, 2011
- Posted by: Ted Bullen
- Category: Brand Revitalization, Cultural Change, Media, News
The old English nursery rhyme, Humpty Dumpty, first appeared with slightly different lyrics than we know them in our day: Humpty Dumpty sate on a wall, Humpty Dumpty had a great fall; Threescore men and threescore more, Cannot place Humpty Dumpty as he was before. (Joseph Ritson, Grammer Gurton’s Garland: or, the Nursery Parnassus; a
