Disney Follows the Money Toward Its Family Roots

The Walt Disney Co. has announced a deal to sell Miramax Films to a group of investors for $660 million.  Miramax helped push independent movies into the mainstream. Miramax has many Oscar-winning films in its library and launched the career of director, Quentin Tarantino. 

The move comes at a time when DVD sales are on the decline.  Disney’s family-centric brands, such as Pixar, and Marvel, are able to deliver multiple avenues of revenue, such as action figures and video games.  Miramax could not monetize its films in this way.

A wise leader once said, “The strength of any nation lies in the strength of its families.”  Apparently, also, the strength of the corporate bottom line lies in the family.



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