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The New Pepsi Challenge
- December 3, 2010
- Posted by: Ted Bullen
- Category: Consumer Products, Food, Mergers and Acquisitions, News
No CommentsYesterday, PepsiCo announced the acquisition of Wimm-Bill-Dann (WBD) Foods for $3.8 Billion. WBD, headquartered in Moscow, is one of Europe’s biggest dairy products companies. WBD produces yogurt, milk, flavored milk, fruit juices, and soft drinks. The company has a product portfolio of over 1,000 different types of yogurt and dairy drinks, and 150 types of
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Will Things Go Better with Coke? Acquisition of CCE North America Will Pose Challenges
- October 8, 2010
- Posted by: Ted Bullen
- Category: Consumer Products, Mergers and Acquisitions, News
In 2007, The Coca Cola Company (TCCC) introduced the slogan: Live on the Coke Side of Life. Early this year, The Coca Cola Company turned this slogan into an invitation for the North American business of its largest bottler, Coca Cola Enterprises. The deal was completed earlier this week. The strategy is to control the