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Disappearing Brands
- June 26, 2012
- Posted by: Ted Bullen
- Category: Brand Revitalization, Innovation, Lifecycle Cost Management, News, Strategic Planning and Management
No CommentsWall Street 24/7 is, again, predicting brands that will disappear this year. Their criteria are: – A rapid fall-off in sales and steep losses; – Disclosures by the parent of the brand that it might go out of business; – Rapidly rising costs that are extremely unlikely to be recouped through higher prices; – Companies