Strategic Enterprise Consulting Group

THE SECG BLOG


Technology Rivals Oil in Market Capitalization

April 30th, 2011    By Ted Bullen

Apple Computer, Inc. has continued its innovation-based revenue generating momentum, since replacing Microsoft as the most valuable technology company.  Apple reported net income of $5.99 billion for the first quarter of 2011.  Apple is now the second most valuable company, next to Exxon-Mobil Corp.  With rising fuel prices and significant oil-related profits, this is a significant accomplishment for Apple.

After overtaking Microsoft in market capitalization last year, it passed Microsoft in quarterly revenue last fall, and now has surpassed Microsoft in net revenue.  Technology companies, including Microsoft, Research In Motion, and Nokia, all have become victims of superior innovation and marketing. 

It is notable that, in the case of high technology, disruptive innovation is paramount to continued growth.  If paradigms are considered to be unchangeable and exploitation of “cash cows” is pursued too long, more nimble and innovative companies (Apple and Google for example) can and will take over leadership in the marketplace.


Where’s the Beef? Apparently It’s In Your Taco!

April 21st, 2011    By Ted Bullen

Yesterday, Alabama-based law firm, Beasley Allan, dropped its class action law suit, filed in behalf of a California woman, against Taco Bell.  The suit claimed that Taco Bell’s meat filling did not meet the federal standards required to be called “beef,” because it “only contained 36% meat.”

Taco Bell fought back aggressively, from the moment that the law-suit was announced, spending between $3 million and $4 million in advertizing to explain that its seasoned beef was 88 percent USDA-inspected meat, and the other 12% consists of water, spices and a mixture of oats, starch and other ingredients that contribute to what it calls the “quality of its product.”

Taco Bell CEO, Greg Creed, said that his company made no changes to its food or its advertizing and that no money was paid to the lawyers or plaintiffs.

Today, the chain ran the ads in The Wall Street Journal, The New York Times and USA Today as well as in publications in Chicago, Los Angeles and in Alabama, saying “Would it kill you to say you’re sorry?”

Some brand experts would say that the continuous barrage of defensive ads, from Taco Bell, since the suit was filed in January, may have caused customers to wonder about the product.  Most brand experts would disagree and would concur that waiting, until the suit was settled to address damage to the brand, would have been costly.  Here are several maxims for defending a brand:

  • Deal with the challenge/problem head-on.  It is cheaper work to stop damage to the brand than to try to fix it later (remember our discussion about Tylenol.)
  • DO NOT LET OUTSIDERS DEFINE/REDEFINE YOUR BRAND.
  • Honesty in defining the brand is crucial

 

Taco Bell’s parent, Yum Brands Inc. said, today that Taco Bell, their most profitable U.S. chain, hasn’t recovered from the impact of the lawsuit.  But shares of the fast-food company, which also owns the KFC, Pizza Hut, A&W and Long John Silver chains, rose on the basis of an overall profit rise 10 percent for the quarter. 

Taco Bell executives believe that sales will recover as they have a loyal clientele.  Positive press as a result of their “win” in the lawsuit will draw back the occasional customers. 

 Where’s the beef you ask?  It’s in the honest representation of the product in defining the brand.


BRICS Thrown at the U.S. House of Cards May Cause Things to Come Tumbling Down

April 18th, 2011    By Ted Bullen

Brazil, Russia, India, China, and South Africa, each representing large and populous developing countries with growing economies, have formed a consortium known by the acronym BRICS.  They met four days ago to call for an end of the U.S. dollar as the world’s reserve currency. 

These emerging economies are seen as the engine for global growth (China is expected to grow by 9.5 percent a year for the next five years and India is expected to grow at more than 8 percent a year. Russia and Brazil anticipate growth of more than 4 percent) and their leaders are demanding a greater voice on the world stage.  Their final statement said, “The governing structure of the international financial institutions should reflect the changes in the world economy, increasing the voice and representation of emerging economies and developing countries.”  The group also called for “a broad-based international reserve currency system providing stability and certainty.” This was directly aimed at the U.S. dollar and Washington’s monetary policy, which they think has allowed the dollar to depreciate.

Last November, we wrote that China and Russia had made a pact to denounce the dollar and to transact their bilateral trade in their own currencies.  Similarly, the five countries agreed to have their development banks provide credit to one another, denominated in their local currencies and not in U.S. dollars.

The movement away from the dollar as the world’s reserve currency gained some clout as, today, Standard & Poor’s downgraded the outlook for the United States to negative, “because the U.S. has, relative to its ‘AAA’ peers, what we consider to be very large budget deficits and rising government indebtedness and the path to addressing these is not clear to us, we have revised our outlook on the long-term rating to negative from stable.”  The move to a negative outlook means S&P believes there is a 30% chance that Treasury bonds could be downgraded from their AAA rating, the ratings agency said.

Should the U.S. lose is reserve currency status the following would be likely:

  • Commodities will skyrocket – they are already well on their way
  • Fuel prices will increase drastically
  • Lifestyles will be negatively impacted
  • Interest rates will rise sharply
  • Housing prices would drop even further than they already have
  • The stock market would fall
  • Unemployment will see double digit increases
  • Inflation will rise substantially

 

The U.S. is being given a warning, by S&P, to initiate austerity measures to address its deficit immediately.  A delay may well cause the current house of cards (built on monetized debt) to come tumbling down.


Biomass Fuel Goes Public

April 16th, 2011    By Ted Bullen

The line-up of biomass-to-oil technologies continues to grow in importance as the renewable fuel firm, KiOR, back by billionaire Vinod Khosla, has filed to go public.  KiOR plans to raise as much as US$100 million in the IPO in an effort to fund the construction of a commercial-scale production facility in Mississippi. 

KiOR’s process utilizes fluid catalytic cracking (FCC) technology to create a crude oil (they call it re-crude) from biomass (wood chips in this case.)  Its resultant product has less oxygen and is less corrosive than other biomass-based fuel alternatives.  KiOR claims that its gasoline and diesel blendstocks are projected to reduce direct lifecycle greenhouse gas emissions by over 80% when compared to fossil-based gasoline and diesel.  Most importantly, the KiOR product is able to utilize existing processing technology and distribution infrastructure.

The details of the technology are not readily available, so an assessment of the risks associated with this IPO is not possible.  Khosla seems to understand the risks, as he has stated a willingness to make investments in technology with a 90% chance of failure with the belief that, while many investments will fail, ultimately, one will be a huge winner.  KiOR could well be that winner.


Green Technology to Produce Blue Fuel – Fountain of Black Gold or Sea of Red Ink?

April 5th, 2011    By Ted Bullen

The Spanish company, Bio Fuels Systems (BFS,) has developed a process for the creation of “blue” petroleum, synthetic oil, based on photosynthesis of phytoplankton and cyanobacteria (autotrophic organisms that use the photosynthetic processes) combined with CO2 from a nearby cement factory.  The photosynthesis takes place in giant green tubes.  The product is filtered and concentrated in the form of a biomass that then is processed to make dimethyl ether, or “blue fuel.”    

The “blue fuel” process is derived from technology that has been in existence since the 1920’s.  The use of recycled CO2 is a newer concept, however.  Blue fuel can be used as a replacement for diesel, with minor mechanical modifications.  Dimethyl ether can, then, be converted to gasoline via dehydration over a zeolite catalyst bed.

A BFS spokesman said, “We are trying to simulate the conditions which existed millions of years ago, when the phytoplankton was transformed into oil.”  This is a key statement, as most synthetic fuel products are a result of an attempt to mimic Mother Nature.  In most cases, the process is energy intensive, so money is not saved.  In addition, as in the case of blue fuel as a diesel replacement, mechanical modifications to the engines to accommodate the new fuel must be made.  Sometimes, the entire fuel delivery infrastructure must be replaced – as in the case of hydrogen propelled vehicles.

We, ultimately, come back to the question of cost.  If we are merely reproducing what Mother Nature has done (with CO2 being in play as the key part of an ongoing climate change debate,) then it will always be cheaper and simpler to exploit the reserves that we know exist and are blocked, by political fiat, from searching for and recovering.  When the BFS process is ready for full-scale production in 5 to 10 years (by BFS estimates,) it will be important to run a financial analysis, in addition to the requisite energy balance, to see if “blue fuel” will become a fountain of black gold or a sea of red ink.


Microsoft versus Google: “It’s Déjà Vu All Over Again”

March 31st, 2011    By Ted Bullen

Disruptive innovation, as originally coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market,’ eventually displacing established competitors.  Google is a classic distruptor, helping, along with Apple Computer, usher in a whole new computing paradigm.  Microsoft has become the third wheel in this equation, being late to the internet party, attempting to make  a late entry into the smart phone OS market, and, now, entering late in the search engine market.

Today, Microsoft asked European regulators to go after Google on the grounds that Google is trying to “entrench its dominance” on the Web.  Google’s anti-trust issues spokesman, Adam Kovacevich, said, “We try to create lots of new technologies for consumers …The companies and industries that we disrupt sometimes try to seek recourse in Washington.  In particular, Microsoft, and our large competitors, have invested a lot …to stoke scrutiny of us.” 

Innovation is fluid, and companies such as Google, Amazon, and Apple have invested a lot to create cultures that foster continuous innovation.  It is hard to comprehend why it would be a good thing to set up arbitrary road-blocks to allow companies, who rest on their laurels and have stopped innovating, to try to catch up to the leaders.  Anti-trust laws exist for a purpose, but it is hard to feel sorry for Microsoft, who, itself, has been the subject of anti-trust practices for many years.  As the late Yogi Berra said, “It’s déjà vu all over again.”


The “Switchgrass” Feedstock – Is it Possible to Fool Mother Nature?

March 18th, 2011    By Ted Bullen

This week, two new announcements were published.  The first was that PepsiCo had developed a 100% plant-based bottle.  The second was that Google Ventures had invested an undisclosed amount of Series B funding in CoolPlanet Biofuels, a start-up that makes biofuels from plant waste.  The link seems to be switchgrass, or Panicum virgatum, a prairie grass that has been researched as a renewable bio-energy crop since the mid 1980s.  To be fair, wood chips (pine bark for Pepsi’s innovation and forest waste for CoolPlanet’s technology) are also common ingredients used for both of these technologies.  Ultimately, Pepsi plans to use orange peels, oat hulls, potato scraps and other leftovers from its food business.  CoolPlanet Biofuels’ process can use plant and forest waste in its mechanical/thermal process.  In other words, biomass is all the rage as a source of energy.

The use of biomass for fuel has been discussed, here,  in previous posts.  In these earlier discussions, we documented that use of biomass for energy is not  a new concept, having been around for more than 25 years.  Biomass energy technologies are an attempt to reproduce what Mother Nature has already done through eons of pressure and heat applied to ancient biomass, producing what we know as petroleum.  Petroleum, of course, is the primary world fuel source, as well as the source of thermoplastic polymers used in making bottles for soft drinks among many other things.

The value of the “switchgrass (aka biomass) feedstock” will be highly dependent on the cost of its related technology in terms of equipment and energy.  As the cost of a barrel of oil goes up, these alternative technologies approach break-even.  However, we all know that we are an administration away from seeing Mother Nature’s technology recovering its dominance.  My guess is that, evolutionary technologies, such as using switchgrass/biomass for energy or as a source of carbon-based molecules for plastics will never adequately replace Mother Nature as a feedstock source.


Crossing the Paradigm Bridge

March 15th, 2011    By Ted Bullen

Five years ago, we predicted the advent of the “internet appliance” which would become the 4th high technology paradigm.  With the 4th paradigm came concern, mainly within corporate IT circles, about the so-called “consumerization” of IT.  Apple Computer, which spearheaded the newest technology paradigm, has, as of this month, put the pressure on with the introduction of its Joint Venture services offering which is targeted at small to medium-sized businesses.  Joint Venture includes IMAC services, training, ongoing support, updates, and loaners if necessary.  The price is very attractive as well. 

Apple is now an extension to our corporate IT department, right?  Not quite. The reality is that Joint Venture doesn’t fit within the context of a large corporate IT construct.  So, how does corporate IT deal with devices that operate both inside and outside of the firewall and that pose the challenge of new file formats being transferred around (with their security challenges) and with capabilities that are lifestyle in nature and not 100% business-centric?  The answer:  Architecture.

IT architecture, which, if properly constructed (from business architecture to systems architecture to technical architecture to product architecture,) with each architectural element being described by principles, models, and standards, becomes a dynamic directive that assists a corporation in crossing the paradigm bridge with business model adjustments and the advent of technology paradigms.  The architecture can, then, assimilate a smart phone or a notepad device without incurring cost and adding security risk.


A Measure of Meal plus Oil No Longer Makes a Full Loaf of Bread

March 3rd, 2011    By Ted Bullen

In February, reports of the Fed claim that QEII had been successful were floated, though not taken seriously.  The reason is that food/commodity prices, especially grains, are the highest that they have been in twenty years.  This has been exasperated with the speculator-driven rise in oil prices due to the unrest in Libya with the potential of further unrest in other Middle East Nations, including Saudi Arabia.  We have been warning about this for over a year. 

Fed policy has now been proven to drive inflation.  True, the unrest in Libya cannot be blamed on Fed policy, but the current federal government policy is contributing to inflationary pressure in the oil sector.

What this means to you and me is that a measure of meal (grain) plus oil no longer makes a full loaf of bread – meaning that inflationary pressures on commidities and oil caused by central bank policy, combined with instability and unrest in other areas of the world, result in the consumer being alble to acquire less food for our money .  This is causing folks in some regions of the world to take to the streets in protest.  While the street protests over food prices haven’t materialized in the United States, in the least, for those of us who like to eat every day, this is NOT good news.


Microsoft + Nokia: A Living Dog Is Better Than a Dead Lion

February 14th, 2011    By Ted Bullen

On Friday, February 11, 2011, Nokia, the world’s largest cell phone maker, and tech giant, Microsoft, announced an alliance to make smart phones to attempt to take market share of from Apple and Google.  Nokia will abandon its open-share smart phone software and use, instead Microsoft’s Windows Phone 7.  The announcement caused Nokia shares to plummet 14% in late trading later in the day.  Nokia shareholders were not the only ones who were disappointed with the announcement.  Employees left work early on Friday in protest to the announcement. 

Nokia has already lost 10 points of market share over the past year.  Google’s Android surpassed Nokia’s Symbian software and the world’s number one smart phone software at the end of 2010.  Microsoft has a long way to go catch up to Apple and Google in the number of user “apps” available that will attract more users.  We wrote about this in October of 2010 (MS Windows Phone 7:  MS ≠ Market Share). 

Over the weekend, a day ahead of the start of the Mobile World Congress cell phone trade show in Barcelona, Nokia CEO, Stephen Elop, himself a former senior Microsoft executive, told the press and industry analyst that, in addition to the benefits of the alliance that were laid out Friday, Microsoft is paying Nokia billions of dollars to switch to Windows Phone 7.  To add to the irony, it was revealed that Google had already offered its Android OS to Nokia. 

Microsoft, in effect, is attempting to buy market share.  Only time will tell if this strategy is a good one.  The behavior of Nokia shareholders and employees put this strategy in question.  However, for Microsoft, the ancient proverb (as translated from the Latin to English from Ecclesiastes IX by Wycliffe  in 1382) may suffice:

“A living dog is better than a dead lion.”